Pastiche Records

Custom Solution · Squarespace · Branding · Design · Copywriting · Ecommerce · 3rd Party Integrations

The challenge

Pastiche Records needed a digital home that could do justice to its growing roster of artists and releases. The website needed to feel like a record label rather than a generic music template, while bringing together artists, music, news, events and merchandise in one place.

It also needed to connect with the tools the label already relied on, from streaming and event platforms to email marketing and ecommerce.

The thinking

The challenge was to create a flexible platform that could grow with the label while keeping the experience simple for both the people running it and the fans discovering its artists.

The design needed to give each artist room to have their own identity, while creating a strong visual language for Pastiche as a label. Behind the scenes, the site also needed to connect the different parts of the label’s digital ecosystem, making it easier to promote releases, sell music and merchandise, build an audience and keep fans up to date.

The work

I developed the branding, visual direction and website design, wrote the copy and built the site in Squarespace.

I also integrated a range of third party services, including Google, Mailchimp, Bandsintown and Stripe, alongside the ecommerce functionality needed to sell music and merchandise directly through the site.

The result was a flexible digital platform that brings the label, its artists, releases, live dates and shop together in one place.

The result

A distinctive, fully integrated online home for Pastiche Records that works as both a showcase for its artists and a practical tool for the label.

Since launch, Pastiche has seen an increase in both streaming and merchandise sales, while fans have responded positively to the new, easy to navigate experience.

“Partnering with Pilao Labs has transformed our label’s online presence. They created a stunning, functional site that reflects our brand and showcases our artists beautifully. Fans love the user friendly design, and we’ve seen a boost in both streaming and merch sales since launch.”

Sarah Gillespie, Founder / Director, Pastiche Records