She Writes Songs

Squarespace · 3rd Party Integrations · Google · Branding · Design · Copywriting

The challenge

She Writes Songs is an empowerment platform supporting women songwriters through mentoring, live showcases, songwriting camps, workshops, collaborations and community building.

The website needed to communicate this broad range of activity clearly, while creating a welcoming digital home for a growing community of women in music. It also needed to showcase opportunities for artists, from recording and releasing music to sync, PR, radio promotion and festivals.

The thinking

The aim was to create a platform that felt as inclusive and creative as the community it represents, while making it easy for visitors to understand what She Writes Songs offers and find opportunities to get involved.

The structure needed to bring together the organisation’s programmes, events, resources and community activity without overwhelming visitors, creating a clear journey from discovering She Writes Songs to becoming part of it.

The work

I developed the branding, visual direction and website design, wrote the copy and built the site in Squarespace.

I also integrated third party services and Google tools to support the organisation’s wider digital activity, creating a flexible platform that can evolve as new programmes, events and opportunities are introduced.

The result

A distinctive and welcoming online home for She Writes Songs, bringing its programmes, community and opportunities together in one place and providing a clear platform for supporting and championing women songwriters.