Cocuy Ambassadors

Shopify · 3rd Party Integrations · Google · SEO · Branding · Design · Copywriting

The challenge

Cocuy Ambassadors needed a premium digital presence to introduce Venezuelan cocuy to the UK market. The website needed to communicate the spirit's distinctive identity, strengthen brand storytelling and support relationships with trade partners, retailers and consumers.

The thinking

The focus was on creating a clear and compelling brand experience that supports both consumer engagement and UK trade development.

The strategy centres on communicating Verdor Cocuy's quality and industry recognition, while creating a consistent brand experience across the website and wider digital channels. We are also currently developing a social media strategy to build awareness, engage audiences and support the brand's growth.

The work

I developed the branding, visual direction and website design, wrote the copy and built the site in Shopify.

I also worked on SEO and integrated third party services to support the brand's digital ecosystem, connecting ecommerce, retail opportunities and the wider marketing strategy.

The result

A premium digital home for Cocuy Ambassadors at cocuyambassadors.co.uk, bringing together brand storytelling, ecommerce and trade positioning. Alongside the website, an ongoing social media strategy is being developed to strengthen brand awareness and support its growth in the UK drinks market.