All About Promo
Branding · Logo Design · Website Design · Copywriting · Wix
The challenge
All About Promo had an outdated website that no longer reflected the business or the way people discovered and interacted with brands today. It also had limited SEO, making it harder for potential clients to find them online, and there was no connection between the website and their Instagram content.
The goal was to bring everything up to date, make the brand feel more relevant, improve its visibility in search, and create a website that could stay fresh without requiring constant maintenance.
The thinking
The new site needed to do more than simply look better. It needed to work harder for the business.
I looked at the brand, content and user journey as one experience, creating a clearer visual identity and structure while making sure the site was better prepared for search. Connecting Instagram also meant the latest content could flow directly into the website, keeping the site active and current without creating extra work.
The work
I developed the branding and logo, designed and built the new website in Wix, wrote the copy and improved the site's SEO foundations. I also integrated their Instagram feed so that their latest content could automatically become part of the website experience.
The result
A completely refreshed digital presence that feels more current, works harder in search and stays connected to the day to day activity of the business.
The website now gives All About Promo a stronger platform to showcase what they do, while Instagram helps keep the content fresh and relevant.
